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The Wall Street Journal Profile

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The Wall Street Journal

11 days ago (2019-11-28 10:37:54)

Post text language: EN


As TikTok—the wildly popular video-sharing app from China—encounters suspicion in Washington, D.C., regulators and users are unfazed in its largest international market: India. Most of the country’s TikTok fans are young, new to the internet and largely unemployed. ⠀

“The sheer momentum has been immense,” said Sachin Sharma, director of sales and partnerships at TikTok India. “There are farmers [using the app], and there are those people who are showing off their Lamborghinis.”⠀

Their enthusiasm has become increasingly critical to TikTok’s prospects for continued growth, as politicians in the U.S. become concerned about the app’s ties to China. To keep its momentum in India, TikTok has been investing heavily and backing government initiatives to raise its profile.⠀

Still, there has been some cultural backlash. Some Hindu nationalist activists have said the service undermines Hindu values. Parents say they don’t understand why their children spend so much time performing for their phones and worry it leaves them exposed.⠀

Read more at the link in our bio.⠀

📷: Eric Bellman for @wsjphotos

the and in are tiktok to has their s its there for app been india some at of hindu momentum as said china become investing heavily backing values undermines service have government cultural initiatives activists raise nationalist profile still backlash parents t say it bellman eric bio our link more read exposed them leaves worry they phones performing time much so spend children why understand ties don keep enthusiasm about users new young fans country most market international largest unfazed regulators largely c d washington suspicion encounters from video-sharing popular wildly internet unemployed concerned showing u politicians growth continued prospects critical increasingly lamborghinis off who sheer people those using farmers partnerships sales director sharma sachin immense wsjphotos Download image

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the and in are tiktok to has their s its there for app been india some at of hindu momentum as said china become investing heavily backing values undermines service have government cultural initiatives activists raise nationalist profile still backlash parents t say it bellman eric bio our link more read exposed them leaves worry they phones performing time much so spend children why understand ties don keep enthusiasm about users new young fans country most market international largest unfazed regulators largely c d washington suspicion encounters from video-sharing popular wildly internet unemployed concerned showing u politicians growth continued prospects critical increasingly lamborghinis off who sheer people those using farmers partnerships sales director sharma sachin immense wsjphotos


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